1. Less than 10 pages of quality, informative, and non BS content.

It’s definetly helpful to have more than 10 pages of content (most “thin” sites don’t have 10 pages, but 1-6 pages). But this alone won’t save you, I had 3 page sites removed, I had 6 page sites removed. I’ve talked to more than a few people with site that had 30 unique article sites get deindexed). I’ve talked to a number of people who had 50 page sites deindexed, just because the site had a MFA style layout. If you’ve got an information rich site that’s poor on the presentation of that information (spammy ads blocking the text, ads looking like menu bars, etc), the amount of content you have might not help.

2. Same Theme on All Sites

This is a big one. If you are putting the same theme on all your websites, god helps you. This is a huge sign of a MFA clone factory going on. I can’t tell you for sure that just having the

Same theme on 30 websites will get your sites removed from the index, but the people who deindex sites for a living are not stupid people. If you see someone putting the same theme on multiple sites, they certainly are not putting a lot of TLC into that site or they are trying to mass produce sites – a big no no these days with Google.

3. A MFA or SEO Theme (especially a well known ones)

There are a few themes floating around that everyone seems to use for adsense. Do NOT use these themes. Any theme by bloggers in the MMO or SEO niche, don’t use. Don’t use that Grizzly theme that’s been floating around for a couple years, don’t use any of those SEO themes produced by members of the make money online community.

Don’t throw on that stupid theme that seems to be on every exact keyword domain out there. These themes usually have big footprint AND it ties your sites to the whole MFA system – something you definitely don’t want to be associated with if you sites are getting inspected. You can bet even quality sites that use these themes are likely to be associated with the MFA crowd on inspection. Use unique themes for EACH site, themes that are optimized for user experience and not clicking! That means those big honking ad bars under the title — think about removing. 2-3 adds per page, remove. Bare bones layout, don’t do it! Google has and WILL remove your sites just because you have a certain theme on.

4. Rip Titles out of the Keyword Tool

Ok, we’ve all done it. But don’t do it now. You want to write keyword optimized posts about keywords and the best way to go about that is to use the exact keyword phrases only, right? Right if you want to rank. Wrong if you want to get deindexed. As good as writing titles for SEO is for rankings, it’s also a good sign that your site is MFA.

Let’s see, if I’m writing about “Midget Thongs” and I write five posts with “Child Midget Thong, Childs Midget Thong, Child Midget Thongs, Midget Thong for Child, Chidren’s Midget Thong and Kids” it’s pretty fucking obvious these posts are not written with the reader in mind. Don’t do this shit – it’s a one way ticket to the deindex hell. Use real titles that your English teacher might be proud of. You can still incorporate a few choice keywords into the mix and still write a good title. But don’t make all your titles seem like a copy and paste right from the keyword tool.

5. SEO Writing

Repetitive and clunky inclusion of long tail phrases, bolding of the keywords, always including an awkward keyword in the paragraph and conclusion of the article, etc. This might work wonders for ranking, but it’s annoying for readers and you can bet it’s something you don’t want the google gods reading over when trying to decide whether they should ban your little ass from the SERPS. Write something that’s actually helpful, something that sounds natural, please.

6. Use Same Hosting Account

If you guys have a lot of sites, please oh please don’t put them all on the same hosting. You might think you’re safe but it’s easy for google to deindex all your sites just based on this criteria. I suspect google’s formular for deindexing goes something like this: MFA looking site, lots of them with similar layouts, same hosting account = BAN. Even if you don’t use adsense and something like amazon, you should break up your sites into 20-30 sites per hosting account.

7. Put all sites under the same adsense account

If you’ve read this far, this should be pretty obvious to you by now — I’ve been talking about it for 3000 words. In one word, don’t have lots of sites under the same adsense account. Just…don’t. If you’ve got a lot of sites and you’re a newbie who still insists the adsense mini site model is the way to go, don’t put all your eggs in one basket. You’ll still get banned eventually, but it will take longer.

8. Too Many Ads

More is not always better guys. I’ve found that having a single ad can sometimes make more money than having more ads (this is not a set fact, it can vary depending on theme and niche of course) — and I suspect you get all the higher paying ads if you use a single ad bar instead of like 3. I like to opt for one or two ads these days. I can tell you if the ratio of ads to content is on the low end for content, your site is a MFA.

In fact, as much as like the CTR of putting the ad right below the title bar, this “above the fold” approach may actually be too aggressive. It’s certainly one of the signs of a MFA. I’m not saying you can’t put that ad right below the title, but you better be careful that there is more for the user to click on (and see) than just an ad.

9. Ads Pretending to Be Menu Bars

MFA right there. If people are clicking on your ads by accident, you can bet your site’s crossing into MFA country. If people click on an ad by accident or because they think they are clicking on one of your menus and end up at an ad, they won’t likely convert for the advertiser and Google doesn’t like this. Plus, it’s bad user experience. Make a CLEAR distinction — either by adding an “advertiser” note or making some other way to distinguish menus and ad.

10. Use Adsense on Your Sites

Yup, the easiest way to get your sites deindexed is to…drums roll…use Adsense. You cut your chances down remarkably of ever getting sites deindexed just by not using adsense on your sites. All sites that have your adsense ID on easily spotted by google. Indeed, it’s a great way for them them to weed out all that crap — simply target guys who are making a certain amount of money with adsense for a visual review. Deindex, repeat. Maybe google employees get paid by the dozen (deindexed) sites? Who knows. Adsense is great guys — I’m not saying don’t use it — you certainly can make a lot of money. But for sites that are…well…thin, it’s probably not a good idea anymore.

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