Google Adwords Tips Grouping Keyword List
In Google, splitting singular and plural popular keywords into different groups can further boost the performance of your ads. For popular keywords, even splitting hyphens into different ad groups can pay off handsomely. While people searching for “self help” or “self-help” are looking for the same thing, you want to split these phrases into different ad groups so that in one group the copy of your ad says “self help” and in the other group the copy of your ad says “self-help.”
This alone can boost the click-through-rate by 50%! Paying attention to detail and using lots of groups can go a long way!
