When the keyword phrase means something different and/or specific, you may want to give it its own group if it has enough traffic.
Example: While “Online Copywriting Resource” and “Online Copywriting Guide” may mean the same thing, “Online Freelance Copywriting” is likely to mean something different – someone looking for a job, not resources.
If your website business provides tools, resources, AND jobs, you may want to group “Online Freelance Copywriting” separately so you can show a specific ad targeted for freelance job seekers.
If your website does not offer jobs, you may want to put “freelance” with a hyphen in front of it and make it a negative keyword (-freelance).
